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How to Build Your Own Local Sales Funnel
You need a few ingredients. A traffic source, a website or landing page and integrated CRM.
Trusted by Amazing local Brands
3 Step Funnel
Traffic
Website or landing page
CRM
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What is a Local Sales Funnel?
A local sales funnel is a step-by-step process that guides your customers from discovering your business to becoming loyal clients.
It’s designed specifically for local businesses, focusing on connecting with people in your area and driving foot traffic, calls, or online bookings. Building your own sales funnel may seem challenging, but with a clear plan and the right tools, it’s entirely doable.
Step 1: Understand Your Ideal Customer
Before building a funnel, you need to know who you’re targeting. Ask yourself: Who is my ideal customer? What problems do they have that my business can solve? Use this information to shape your funnel’s messaging and focus. For example, a local bakery might target busy parents looking for fresh, convenient breakfast options.
Step 2: Create an Irresistible Offer
Attracting local customers starts with offering something they can’t resist. This could be a free consultation, a discount, or a special event. Make sure your offer is clear, valuable, and easy to redeem. A great offer helps convert casual visitors into leads and ensures they stay engaged with your business.
Step 3: Set Up Your Online Presence
Your website and social media pages are the foundation of your sales funnel. Ensure your website has clear calls-to-action, like “Book Now” or “Claim Your Offer.” Integrate lead-capture forms to collect contact information. Social media platforms can also be used to promote your offer and engage with local audiences.
Step 4: Drive Traffic to Your Funnel
Now that your funnel is set up, you need to drive people to it. Use local SEO techniques to ensure your business appears in search results when people look for services in your area. Combine this with paid ads on Google or Facebook, and don’t forget about email marketing campaigns to re-engage existing customers.
Step 5: Automate and Follow Up
The key to a successful funnel is consistent follow-up. Automate email or SMS campaigns to nurture your leads and encourage them to take the next step. A tool like Go High Level can help streamline this process, saving you time while increasing conversion rates. Don’t forget to ask for reviews or referrals after providing great service!
DIY vs. Hiring a Professional
Building your own sales funnel takes time, research, and dedication. However, if you’re short on time or need expert guidance, working with a professional team can help you achieve better results faster. Whether you decide to DIY or get help, the important thing is to have a funnel in place to grow your local business.
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Frequently Asked Questions
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