Constant Leads For Local Carpenter
A full website rebuild and SEO overhaul transformed Peninsula Built’s online presence, driving consistent qualified leads each month.
🧠 The Challenge
Peninsula Built came to Loopli with limited online visibility and a website that wasn’t functioning properly. Key issues included:
- Critical domain and technical setup errors
- No local SEO structure
- Minimal organic search presence
- Website not generating qualified renovation leads
🛠️ The Solution
- Rebuilt the website with a clean structure, fast load times, and proper technical configuration
- Implemented Local SEO targeting high-intent renovation keywords across the Mornington Peninsula
- Optimised on-page SEO elements including metadata, internal linking, and service pages
- Set up tracking to monitor lead flow and website performance
📈 The Results
- Consistent flow of qualified renovation leads through the website
- Website traffic increased to 60+ monthly visitors
- Strong improvement in local search visibility for renovation-related queries
- Stable technical foundation supporting long-term SEO growth
💡 The Takeaway
This project highlights how correcting technical issues and building the right SEO foundations can quickly shift a local trade business from invisible to discoverable. Loopli’s system-first approach ensures results that continue compounding over time, giving businesses predictable lead flow and long-term digital stability.
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Loopli - Strategic Partners for Scaling Australian Trade Businesses