🧠 The Challenge

Before working with Loopli, ECC Electrical faced several barriers to growth:

• Struggling to attract new customers beyond referrals
• No system for capturing or organising leads
• Weak local presence in Google, limiting discovery
• Difficulty attracting higher-value (“level 2”) customers

This left the business in a cycle of unpredictable work, relying almost entirely on word of mouth.

🛠️ The Solution

Loopli introduced a structured marketing and sales system designed to grow consistently:

1. Google Business Profile Optimisation
   Built a strong local presence so ECC could be discovered by homeowners and builders searching nearby.
2. CRM & Lead Management
   Set up a CRM to capture, track, and organise leads, ensuring no opportunities slipped through the cracks.
3. Pipeline Building
   Created a framework to build and manage a customer pipeline across two locations (Northern Beaches + Newcastle).
4. Brand Positioning
   Shifted ECC’s digital presence to attract and win more higher-value electrical projects.

📈 The Results

Within months of implementing these systems, ECC Electrical achieved:

📊 Consistent new leads every month
🚀 Growing customer pipeline across two locations
✅ Database of new customers for ongoing marketing
🔑 Less reliance on word of mouth, giving Josh control over business growth

💡 Takeaway

By investing in the right systems, ECC Electrical went from unpredictable referrals to a steady stream of qualified leads and a structure for scaling across multiple locations. For Josh, this meant more control, better clients, and confidence in the future of the business.

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