From unseen to discovered — a local roof plumbing business now attracting consistent calls through Google.
Detail Roof Plumbing – a Croydon-based roofing and plumbing business specialising in roof repairs, installations, and maintenance for residential and


🧠 The Challenge
Before working with Loopli, Detail Roof Plumbing struggled with:
- No clear digital presence or website.
- Poor local visibility on Google.
- Limited online enquiries and brand credibility.
- No connected communication systems for the team.
🛠️ The Solution
Loopli implemented a full digital foundation for growth:
- Built and launched a professional, conversion-focused website.
- Connected business and team emails for consistent communication.
- Optimised Google Business profile for local search and calls.
- Set up tracking to monitor website and call performance.
📈 The Results
- Increased visibility across Google search and maps.
- Steady inbound calls from Google Business listings.
- Improved customer confidence with a professional online presence.
- Streamlined internal communication through connected email systems.
💡 The Takeaway
This project shows how establishing strong digital systems gives trade businesses like Detail Roof Plumbing lasting visibility and credibility. With clear systems and consistent online presence, the business can now grow through predictable local enquiries and reliable communication.
Recent Case Studies
We work really hard on our clients businesses to create case studies like these. We are open about showing you exactly what we have done to help you make the best decision for your business.
Scale your revenue and profit sustainably over the long term.
Loopli - Strategic Partners for Scaling Australian Trade Businesses


