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How to Get More Leads for Your Local Business
Learn how to get more leads using Google My Business and Reviews.
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3 Step Funnel
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Website or landing page
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Why Google My Business and Reviews Matter.
Google My Business (GMB) is a free tool that helps local businesses show up in Google Search and Maps. Pair this with strong customer reviews, and you’ll build trust with potential clients and improve your online visibility. A well-optimised GMB profile with glowing reviews can be one of the most powerful lead-generation tools for any local business.
Step 1: Claim and Optimise Your Google My Business Profile
The first step is to claim your GMB profile if you haven’t already. Once claimed, ensure all your information is accurate and up to date. This includes your business name, address, phone number, website, and hours of operation. Add high-quality photos and a compelling business description to make your profile stand out. Use keywords related to your services and location to boost your visibility.
Step 2: Encourage and Manage Customer Reviews
Customer reviews are a critical part of building trust and attracting more leads. Make it easy for happy customers to leave reviews by sharing a direct link to your GMB profile. Respond to all reviews—both positive and negative—with professionalism and gratitude. This shows you care about your customers and are actively engaged with your community.
Step 3: Post Regular Updates and Offers
Google My Business allows you to post updates, offers, and announcements directly to your profile. Use this feature to showcase promotions, upcoming events, or new products. Regular updates keep your business active on Google, which can improve your rankings and attract more clicks.
Step 4: Use Google Reviews to Build Social Proof
Potential customers often look at reviews before making a decision. Highlight your best reviews on your website and social media to build social proof. You can also use snippets of positive feedback in email campaigns or printed materials. A steady stream of recent, authentic reviews reassures potential customers that your business is trustworthy and thriving.
Step 5: Optimise for Local SEO
Your GMB profile should be part of a broader local SEO strategy. Use keywords related to your services and location in your profile description, posts, and responses to reviews. Ensure your website is optimised for local search by including location-based keywords, creating dedicated service pages, and listing your business in local directories.
Step 6: Track Performance and Adjust
Google My Business provides insights into how people find your business and interact with your profile. Use this data to track your performance and make adjustments. For instance, if a specific post drives more clicks, create similar content. If customers mention the same service in reviews, highlight it more prominently on your profile.
DIY vs. Professional Help
Managing a GMB profile and reviews takes consistent effort, but the rewards are worth it. If you’re strapped for time, consider hiring a professional to optimise your profile, manage reviews, and monitor performance. Whether you DIY or get help, investing in your GMB presence is a proven way to generate more leads for your local business.
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