$1.2M in Pipeline & 30+ Monthly Leads Through SEO, Facebook Ads & Funnel Strategy
With the right systems, it’s not just about more leads — it’s about better leads, faster trust, and full control


Green City Landscapes – a premium landscaping company serving Sydney’s eastern suburbs, specialising in bespoke outdoor transformations.
🧠 The Challenge
Green City Landscapes had a great reputation and stunning work — but their digital presence wasn’t converting that into consistent growth.
They needed:
- A system to bring in consistent, qualified leads
- A way to track ROI from every marketing channel
- A stronger online brand presence that built trust early in the customer journey
🛠️ The Solution
We worked across all major areas of their marketing to build a high-converting ecosystem:
1. SEO & Local SEO
- Optimised website content for key services and suburbs
- Built local landing pages to dominate search in priority areas
- Improved their Google Business Profile for maximum visibility
2. Facebook Ads with On/Off Control
- Set up a plug-and-play Facebook Ads system
- Campaigns generate leads on demand, with the client able to pause or activate anytime
- Ads warm up prospects fast by combining visuals with trust-building content
3. Funnel & Lead Nurture System
- Built a centralised CRM funnel to capture, track, and convert leads
- Created automated authority sequences to educate and build trust
- Developed content that adds value across the full customer journey
4. Attribution & ROI Reporting
- Every lead is tracked by source
- We can clearly show where revenue is coming from — Google, Facebook, SEO, etc.
📈 The Results
- 📊 Over $1.2 million in qualified pipeline
- 🚀 30+ inbound leads per month
- ✅ Ability to turn campaigns on/off based on schedule or capacity
- 🔍 Full transparency: the client knows exactly how much each lead source is making them
💡 Takeaway
With the right systems, it’s not just about more leads — it’s about better leads, faster trust, and full control.
“We now have a real system behind our marketing. I can see where the leads come from, what they’re worth, and turn the ads on or off if we get too busy. It’s a game changer.”
– [Owner Name], Green City Landscapes
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